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Pengaruh Customer Relationship Marketing Terhadap Customer Loyalty Melalui Customer Value Pada Bank Jatim Di Jember
Pengaruh Customer Relationship Marketing Terhadap Customer Loyalty Melalui Customer Value Pada Bank Jatim Di Jember
Diah Yulisetiarini
Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Jember
Rizal Syahrial Riadi
Gusti Ayu Wulandari
Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Jember
Abstract
This research is aimed to analyse the influence of customer relationship marketing and customer value to customer loyalty in Bank Jatim Jember. This reserach using explanatory research aproach, the population are those customers who of bank jatim jember with obtained 110 respondents as sample using ferdinand formulas .The analyse method in this research using path analyse .The result of this research is customer relationship marketing significantly influenced customer value, customer relationship marketing significantly influenced customer loyalty, customer value significantly influenced customer loyalty.
Keywords: Customer Relationship Marketing, Customer Value, Customer Loyalty, Path Analisys
Published
2017-11-14
Issue
Vol. 4 No. 2 (2017): e-JEBA Volume 4 Number 2 Year 2017
Section
Artcles
Pages
178-181
License
Copyright (c) 2026
e-Journal Ekonomi Bisnis dan Akuntansi
Universitas Jember
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