Abstract

This study aimed to describe the students' perceptions of E-commerce via Facebook in the subdistrict Sumbersari district of Jember. Research approach used in this study is a qualitative research, study subjects are set in a way that amounted to 7 Sampling Snowball informants students. Informants were selected based on experience using the E-commerce via Facebook and advised his colleagues who had similar experiences to serve as the next informant. The method used is Triangulation of data, whereas the method of analysis using descriptive analysis aims to determine the depiction of the condition of the research is based on interviews of informants answer. The data collection process begins with interviews and retrieval of documents directly to the informant. The results showed about their perceptions of E-commerce via Facebook divided into two groups, namely that the E-commerce via Facebook is a trend to shop online nowadays, and is considered very good, effective and efficient. Also obtained information that the majority of informants using E-commerce via Facebook on its own initiative and rest on the recommendation of a friend.

Keywords: e-commerce, facebook, online shopping, student perception, Triangulation