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Pengaruh Customer Relationship Management Terhadap Loyalitas Konsumen di Cold n' Brew
Pengaruh Customer Relationship Management Terhadap Loyalitas Konsumen di Cold n' Brew
(The Influence of Customer Relationship Management Towards Customer Loyalty in Cold n' Brew)
(The Influence of Customer Relationship Management Towards Customer Loyalty in Cold n' Brew)
Rizqi Maharani Prestasyawati
Fakultas Pertanian Universitas Sebelas Maret
Minar Ferichani
Fakultas Pertanian Universitas Sebelas Maret
http://orcid.org/0000-0002-4294-2122
Nuning Setyowati
Fakultas Pertanian Universitas Sebelas Maret
Abstract
The purpose of this study was to analyze the effect of Customer Relationship Management on customer loyalty in Cold n’ Brew. The population in this study were customers of Cold n’ Brew in Surakarta. Using Purposive sampling, the sample in this study was 1000 respondents. The analysis in this study is Partial Least Square (PLS) with Smart PLS 3.0. The results showed that process variables, human resources, and data and information technology had a positive effect on consumer loyalty in Cold n 'Brew. The results showed that process variables, human resources, and data and information technology had a positive effect on consumer loyalty in Cold n' Brew.
Keywords: Customer Relationship Management, Customer Loyalty, SEM PLS
Published
2021-11-01
Issue
Vol. 8 No. 2 (2021): e-JEBA Volume 8 Number 2 Year 2021
Section
Management
Pages
125-131
License
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e-Journal Ekonomi Bisnis dan Akuntansi
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